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Strategic marketting / David W. Cravens

By: Series: The Irwin series in marketingPublication details: Homewood, Ill. : Irwin, 1987.Edition: 2nd edDescription: 679 p. : ill. ; 24 cmISBN:
  • 0256033706
Subject(s): LOC classification:
  • HF5415.135 .C72 1987
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Includes bibliographies and index.

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