Strategic marketting /
Cravens, David W.
Strategic marketting / David W. Cravens - 2nd ed. - Homewood, Ill. : Irwin, 1987. - 679 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographies and index.
0256033706
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .C72 1987
Strategic marketting / David W. Cravens - 2nd ed. - Homewood, Ill. : Irwin, 1987. - 679 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographies and index.
0256033706
Marketing--Decision making.
Marketing--Management.
HF5415.135 / .C72 1987