Strategic marketting / (Record no. 79664)

MARC details
000 -LEADER
fixed length control field 00606nam a2200205 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110151946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160102s1987 ilua grb 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256033706
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number .C72 1987
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cravens, David W.
245 10 - TITLE STATEMENT
Title Strategic marketting /
Statement of responsibility, etc. David W. Cravens
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, Ill. :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. 1987.
300 ## - PHYSICAL DESCRIPTION
Extent 679 p. :
Other physical details ill. ;
Dimensions 24 cm.
490 0# - SERIES STATEMENT
Series statement The Irwin series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification

No items available.