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Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters.

By: Contributor(s): Series: Macmillan series in college marketingPublication details: New York : Macmillan ; Toronto : Collier Macmmillan Canada ; New York : Maxwell Macmillan International Pub. Group, c1991.Edition: 2nd edDescription: xiv, 516 p. : ill. ; 25 cmISBN:
  • 0029465516 (International Edition)
  • 0675206472 (Hardcover Edition)
Subject(s): LOC classification:
  • HF5415 .H5436 1991
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
BOOK Ras Al Khaimah Library RKLM0 1 Available VIRTUAITEM 0255299

Includes bibliographical references and index.

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