Marketing decisions for new and mature products / (Record no. 52490)

MARC details
000 -LEADER
fixed length control field 00864nam a2200229 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110145358.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090630s1991 nyua g 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0029465516 (International Edition)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0675206472 (Hardcover Edition)
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .H5436 1991
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hisrich, Robert D.
245 10 - TITLE STATEMENT
Title Marketing decisions for new and mature products /
Statement of responsibility, etc. Robert D. Hisrich, Michael P. Peters.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Macmillan ;
Place of publication, distribution, etc. Toronto :
Name of publisher, distributor, etc. Collier Macmmillan Canada ;
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Maxwell Macmillan International Pub. Group,
Date of publication, distribution, etc. c1991.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 516 p. :
Other physical details ill. ;
Dimensions 25 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Macmillan series in college marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Product management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Peters, Michael P.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification       Ras Al Khaimah Library Ras Al Khaimah Library 01/10/2023   0255299 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM