Marketing decisions for new and mature products /
Hisrich, Robert D.
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991. - xiv, 516 p. : ill. ; 25 cm. - Macmillan series in college marketing .
Includes bibliographical references and index.
0029465516 (International Edition) 0675206472 (Hardcover Edition)
New products.
Product management.
HF5415 / .H5436 1991
Marketing decisions for new and mature products / Robert D. Hisrich, Michael P. Peters. - 2nd ed. - New York : Toronto : New York : Macmillan ; Collier Macmmillan Canada ; Maxwell Macmillan International Pub. Group, c1991. - xiv, 516 p. : ill. ; 25 cm. - Macmillan series in college marketing .
Includes bibliographical references and index.
0029465516 (International Edition) 0675206472 (Hardcover Edition)
New products.
Product management.
HF5415 / .H5436 1991