Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes.

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Publication details: Boston, Mass. : Harvard Business School Press, c1995.Description: xxvii, 307 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
BOOK	Emirates National Library			1	Available	VIRTUAITEM		0251534
BOOK	Ras Al Khaimah Library	Ras Al Khaimah Library		1	Available	VIRTUAITEM		0255130

Includes bibliographical references (p. 283-296) and index.

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