Concurrent marketing : integrating product, sales, and service /
Cespedes, Frank V., 1950-
Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes. - Boston, Mass. : Harvard Business School Press, c1995. - xxvii, 307 p. : ill. ; 25 cm.
Includes bibliographical references (p. 283-296) and index.
0875844448
Marketing--Management.
Sales management.
HF5415.13 / .C468 1995
Concurrent marketing : integrating product, sales, and service / Frank V. Cespedes. - Boston, Mass. : Harvard Business School Press, c1995. - xxvii, 307 p. : ill. ; 25 cm.
Includes bibliographical references (p. 283-296) and index.
0875844448
Marketing--Management.
Sales management.
HF5415.13 / .C468 1995