Concurrent marketing : (Record no. 52417)

MARC details
000 -LEADER
fixed length control field 00636nam a2200181 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110145355.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090629s1995 maua g 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0875844448
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .C468 1995
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Cespedes, Frank V.,
Dates associated with a name 1950-
245 10 - TITLE STATEMENT
Title Concurrent marketing :
Remainder of title integrating product, sales, and service /
Statement of responsibility, etc. Frank V. Cespedes.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Harvard Business School Press,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 307 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 283-296) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type Public note Collection
    Library of Congress Classification     Emirates National Library Emirates National Library 01/10/2023   0251534 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM  
    Library of Congress Classification     Ras Al Khaimah Library Ras Al Khaimah Library 01/10/2023   0255130 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM Ras Al Khaimah Library