Services marketing management : a strategic perspective / by Hans Kasper, Piet van Helsdingen, Mark Gabbott.

By: Contributor(s): Publication details: Chichester ; New York : John Wiley, c2006.Description: xvii, 554 p. : ill. ; 25 cmISBN:
  • 04700891166 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HD9980.5 .K375 2006
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Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
BOOK Ras Al Khaimah Library Ras Al Khaimah Library 1 Available VIRTUAITEM 0234784

Includes bibliographical references (p. 511-542) and index.

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