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Services marketing management : a strategic perspective /

Kasper, Hans.

Services marketing management : a strategic perspective / by Hans Kasper, Piet van Helsdingen, Mark Gabbott. - Chichester ; New York : John Wiley, c2006. - xvii, 554 p. : ill. ; 25 cm.

Includes bibliographical references (p. 511-542) and index.

ISBN: 04700891166 (pbk. : alk. paper)

LCCN: 98-030331

Subjects--Topical Terms:
Customer services--Marketing--Management.
Service industries--Marketing--Management.

LC Class. No.: HD9980.5 / .K375 2006

Dewey Class. No.: 658.8

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