Amazon cover image
Image from Amazon.com

Principles of advertising & IMC / Tom Duncan.

By: Contributor(s): Series: The McGraw-Hill/Irwin series in marketingPublication details: Chicago, IL : McGraw-Hill/Irwin, c2005.Edition: 2nd edDescription: xxvii, 774 p. : col. ill. ; 29 cmISBN:
  • 0071111182 (international : alk. paper)
  • 0072537744 (alk. paper)
Other title:
  • Principles of advertising and IMC
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HF5415.13 .D846 2005
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Notes Date due Barcode
BOOK Ras Al Khaimah Library Ras Al Khaimah Library 1 Available VIRTUAITEM 0177819
BOOK Umm Al Quwain Library Umm Al Quwain Library 1 Available VIRTUAITEM 0177820

Revision of: IMC / Tom Duncan. 1st ed. 2002.

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.