Principles of advertising & IMC / (Record no. 40320)

MARC details
000 -LEADER
fixed length control field 01237cam a22003134a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110144128.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060607s2005 ilua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003-064200
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071111182 (international : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072537744 (alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number 13380985
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .D846 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.)
245 10 - TITLE STATEMENT
Title Principles of advertising & IMC /
Statement of responsibility, etc. Tom Duncan.
246 3# - VARYING FORM OF TITLE
Title proper/short title Principles of advertising and IMC
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chicago, IL :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 774 p. :
Other physical details col. ill. ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The McGraw-Hill/Irwin series in marketing
500 ## - GENERAL NOTE
General note Revision of: IMC / Tom Duncan. 1st ed. 2002.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Marketing
-- Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Duncan, Tom
Fuller form of name (Thomas R.).
Title of a work IMC.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Ras Al Khaimah Library Ras Al Khaimah Library Ras Al Khaimah Library 01/10/2023   0177819 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM
    Library of Congress Classification     Umm Al Quwain Library Umm Al Quwain Library Umm Al Quwain Library 01/10/2023   0177820 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM