Principles of advertising & IMC /
Duncan, Tom
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, c2005. - xxvii, 774 p. : col. ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
0071111182 (international : alk. paper) 0072537744 (alk. paper)
2003-064200
Brand name products--Marketing--Management.
HF5415.13 / .D846 2005
658.8/27
Principles of advertising & IMC / Principles of advertising and IMC Tom Duncan. - 2nd ed. - Chicago, IL : McGraw-Hill/Irwin, c2005. - xxvii, 774 p. : col. ill. ; 29 cm. - The McGraw-Hill/Irwin series in marketing .
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Includes bibliographical references and index.
0071111182 (international : alk. paper) 0072537744 (alk. paper)
2003-064200
Brand name products--Marketing--Management.
HF5415.13 / .D846 2005
658.8/27