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1.
New products management / C. Merle Crawford. by
  • Crawford, C. Merle (Charles Merle), 1924-
Series: The Irwin series in marketing
Edition: 3rd ed.
Publication details: Homewood, IL : Irwin, c1991
Availability: Items available for loan: Emirates National Library (1).

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2.
Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. by
  • Churchill, Gilbert A
  • Ford, Neil M
  • Walker, Orville C
Series: The Irwin series in marketing
Edition: 4th ed.
Publication details: Homewood, IL : Irwin, c1993
Availability: Items available for loan: Emirates National Library (1).

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3.
Strategic marketting / David W. Cravens by
  • Cravens, David W
Series: The Irwin series in marketing
Edition: 2nd ed.
Publication details: Homewood, Ill. : Irwin, 1987
Availability: No items available.

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