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Understanding digital marketing : marketing strategies for engaging the digital generation / Damian Ryan and Calvin Jones.

By: Contributor(s): Publication details: Philadelphia, PA : Kogan Page, c2012.Edition: 2nd edDescription: xv, 283 p. : ill. ; 23 cmISBN:
  • 0749464275
  • 9780749464271
  • 9780749464288
Subject(s): LOC classification:
  • HF5415.1265 .R93 2012
Contents:
Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?
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Holdings
Item type Current library Call number Copy number Status Notes Date due Barcode
BOOK Emirates National Library 1 Available VIRTUAITEM 0314480

Includes index.

Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?

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