Understanding digital marketing : (Record no. 63589)

MARC details
000 -LEADER
fixed length control field 01249nam a22002775 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110150610.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130714s2012 paum a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2011-040583
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749464275
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749464271
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749464288
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .R93 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ryan, Damian.
245 10 - TITLE STATEMENT
Title Understanding digital marketing :
Remainder of title marketing strategies for engaging the digital generation /
Statement of responsibility, etc. Damian Ryan and Calvin Jones.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Philadelphia, PA :
Name of publisher, distributor, etc. Kogan Page,
Date of publication, distribution, etc. c2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 283 p. :
Other physical details ill. ;
Dimensions 23 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Preface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Social media.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jones, Calvin.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Emirates National Library Emirates National Library 01/10/2023   0314480 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM