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Creating innovative products and services : the forth innovation method / Gijs van Wulfen.

By: Publication details: Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2011.Description: xviii, 270 p. : ill. ; 25 cmISBN:
  • 1409417549 (hardback : alk. paper)
  • 1409417557 (ebook)
  • 9781409417545 (hardback : alk. paper)
  • 9781409417552 (ebook)
Subject(s): LOC classification:
  • HF5415.153 .W85 2011
Contents:
The difficult start of innovation -- Success factors for the ideation phase -- The forth innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming.
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Item type Current library Collection Call number Copy number Status Notes Date due Barcode
BOOK Ajman Library Ajman Library 1 Available VIRTUAITEM 0286492

Includes bibliographical references and index.

The difficult start of innovation -- Success factors for the ideation phase -- The forth innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming.

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