Creating innovative products and services : the forth innovation method /
Wulfen, Gijs van.
Creating innovative products and services : the forth innovation method / Gijs van Wulfen. - Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2011. - xviii, 270 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The difficult start of innovation -- Success factors for the ideation phase -- The forth innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming.
1409417549 (hardback : alk. paper) 1409417557 (ebook) 9781409417545 (hardback : alk. paper) 9781409417552 (ebook)
2010-044357
GBB0A8067 bnb
New products.
Product management.
Production planning.
HF5415.153 / .W85 2011
Creating innovative products and services : the forth innovation method / Gijs van Wulfen. - Farnham, Surrey, England ; Burlington, VT : Gower Pub., c2011. - xviii, 270 p. : ill. ; 25 cm.
Includes bibliographical references and index.
The difficult start of innovation -- Success factors for the ideation phase -- The forth innovation method -- Full steam ahead -- Observe and learn -- Raise ideas -- Test ideas -- Homecoming.
1409417549 (hardback : alk. paper) 1409417557 (ebook) 9781409417545 (hardback : alk. paper) 9781409417552 (ebook)
2010-044357
GBB0A8067 bnb
New products.
Product management.
Production planning.
HF5415.153 / .W85 2011