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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.

By: Contributor(s): Publication details: Boston : Prentice Hall, c2010.Edition: 5th edDescription: xxiii, 683 p. : ill. (chiefly col.) ; 29 cmISBN:
  • 0135045592 (casebound : alk. paper)
  • 9780135045596 (casebound : alk. paper)
Subject(s): DDC classification:
  • 647.94 22
LOC classification:
  • TX911.3.M3 K68 2010
  • TX911.3.M3 K68 2010
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Includes bibliographical references and index.

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