Marketing for hospitality and tourism / (Record no. 55546)

MARC details
000 -LEADER
fixed length control field 00977cam a2200301 a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110145637.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100825s2010 maum b a001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009-007221
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0135045592 (casebound : alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780135045596 (casebound : alk. paper)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)268788686
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- YDXCP
-- C#P
-- BWX
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number K68 2010
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3.M3
Item number K68 2010
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 647.94
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
245 10 - TITLE STATEMENT
Title Marketing for hospitality and tourism /
Statement of responsibility, etc. Philip Kotler, John T. Bowen, James C. Makens.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 683 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Tourism
General subdivision Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bowen, John T.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Makens, James C.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification

No items available.