Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak.

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Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, c2006.Edition: 1st edDescription: xii, 172 p. : ill. ; 23 cmISBN:

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Contents:

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
BOOK	Ras Al Khaimah Library	Ras Al Khaimah Library		1	Available	VIRTUAITEM		0234595

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

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