Marketing ethics : cases and readings /

Marketing ethics : cases and readings / [edited by] Patrick E. Murphy, Gene R. Laczniak. - 1st ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2006. - xii, 172 p. : ill. ; 23 cm.

Includes bibliographical references and index.

Ethical reasoning and marketing decisions -- Contemporary readings in marketing ethics -- Short cases -- Longer cases.

0131330888

2004-028876


Business ethics.
Marketing.

HF5415 / .M219 2006

174/.4