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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Series: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Description: 1 v. (various pagings) : col. ill. ; 28 cmISBN:
  • 007121478X (international ed. : alk. paper)
  • 0072547030 (alk. paper)
Subject(s): LOC classification:
  • HF5415 .K452 2004
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Includes bibliographical references (CN1-CN14) and index.

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