Marketing : the core /
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1 v. (various pagings) : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references (CN1-CN14) and index.
007121478X (international ed. : alk. paper) 0072547030 (alk. paper)
2003-051185
Marketing.
HF5415 / .K452 2004
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius. - Boston, Mass. : McGraw-Hill/Irwin, c2004. - 1 v. (various pagings) : col. ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibliographical references (CN1-CN14) and index.
007121478X (international ed. : alk. paper) 0072547030 (alk. paper)
2003-051185
Marketing.
HF5415 / .K452 2004