Marketing research : (Record no. 45312)

MARC details
000 -LEADER
fixed length control field 00865cam a22002534a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110144733.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071004s2005 xxkmb b a001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273695304 (pbk.)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .M2 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied approach /
Statement of responsibility, etc. Naresh K. Malhotra, David F. Birks.
250 ## - EDITION STATEMENT
Edition statement Rev. 2nd European ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow :
Name of publisher, distributor, etc. Financial Times Prentice Hall,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 753 p :
Other physical details ill., map ;
Dimensions 27 cm.;
-- 29 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
500 ## - GENERAL NOTE
General note Formerly CIP. œ5 Uk
500 ## - GENERAL NOTE
General note Formerly CIP. œ5 Uk
500 ## - GENERAL NOTE
General note Previous ed.: 2000.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Methodology.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Birks, David F.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Al Fujairah Library Al Fujairah Library Al Fujairah Library 01/10/2023   0234692 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM
    Library of Congress Classification     Ras Al Khaimah Library Ras Al Khaimah Library Ras Al Khaimah Library 01/10/2023   0234691 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM