Marketing research : an applied approach /
Malhotra, Naresh K.
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - Rev. 2nd European ed. - Harlow : Financial Times Prentice Hall, 2005. - xxiii, 753 p : ill., map ; 27 cm.; 29 cm. + 1 CD-ROM (4 3/4 in.)
Formerly CIP. 5 Uk Formerly CIP. 5 Uk Previous ed.: 2000.
Includes bibliographical references and index.
0273695304 (pbk.)
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M2 2005
658.8/3
Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks. - Rev. 2nd European ed. - Harlow : Financial Times Prentice Hall, 2005. - xxiii, 753 p : ill., map ; 27 cm.; 29 cm. + 1 CD-ROM (4 3/4 in.)
Formerly CIP. 5 Uk Formerly CIP. 5 Uk Previous ed.: 2000.
Includes bibliographical references and index.
0273695304 (pbk.)
Marketing research.
Marketing research--Methodology.
HF5415.2 / .M2 2005
658.8/3