Marketing : (Record no. 40020)

MARC details
000 -LEADER
fixed length control field 00838cam a22002414a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230110144059.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060510s2006 maum b a001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071116087 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071116095 (compoent of Pkg)
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .K452 2006
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing :
Remainder of title the core /
Statement of responsibility, etc. Roger A. Kerin, Steven W. Hartley, William Rudelius, Eric N. Berkowitz.
250 ## - EDITION STATEMENT
Edition statement 8th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2006.
300 ## - PHYSICAL DESCRIPTION
Extent xlvi, 733 p. :
Other physical details col. ill. ;
Dimensions 28 cm. +
Accompanying material CD- ROM (4 3/4 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hil / Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Berkowitz, Eric N.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rudelius, William.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification     Ras Al Khaimah Library Ras Al Khaimah Library Ras Al Khaimah Library 01/10/2023   0174560 01/10/2023 1 01/10/2023 BOOK VIRTUAITEM