Marketing : the core /
Kerin, Roger A.
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius, Eric N. Berkowitz. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill. ; 28 cm. + CD- ROM (4 3/4 in.) - McGraw-Hil / Irwin series in marketing. .
Includes bibliographical references and index.
0071116087 (alk. paper) 0071116095 (compoent of Pkg)
Marketing.
HF5415 / .K452 2006
Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius, Eric N. Berkowitz. - 8th ed. - Boston, Mass. : McGraw-Hill/Irwin, c2006. - xlvi, 733 p. : col. ill. ; 28 cm. + CD- ROM (4 3/4 in.) - McGraw-Hil / Irwin series in marketing. .
Includes bibliographical references and index.
0071116087 (alk. paper) 0071116095 (compoent of Pkg)
Marketing.
HF5415 / .K452 2006