Making customer satisfaction happen : a strategy for delighting customers /
McNealy, Roderick M.
Making customer satisfaction happen : a strategy for delighting customers / Roderick M. McNealy. - 1st ed. - London ; New York : Chapman & Hall, c1994. - xii, 192 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0412589206
Consumer satisfaction.
Customer services.
Customer services--Quality control.
HF5415.5 / .M36 1994
Making customer satisfaction happen : a strategy for delighting customers / Roderick M. McNealy. - 1st ed. - London ; New York : Chapman & Hall, c1994. - xii, 192 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0412589206
Consumer satisfaction.
Customer services.
Customer services--Quality control.
HF5415.5 / .M36 1994