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Essentials of marketing research /

Hawkins, Del I.

Essentials of marketing research / Del I. Hawkins, Donald S. Tull. - New York : Toronto : New York : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1994. - xiii, 558, I-18 p. : ill. ; 26 cm.

Portions of this book are taken from : Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993.

Includes bibliographical references and indexes.

ISBN: 0023518316

Subjects--Topical Terms:
Marketing research.
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .H34 1994

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