Seeking customers /
Seeking customers /
edited, with an introduction by Benson P. Shapiro and John J. Sviokla.
- Boston, MA : Harvard Business School Pub., c1993.
- xviii, 343 p. : ill ; 25 cm.
- A Harvard business review book series .
Articles originally published in the Harvard business review. Companion volume to : Keeping customers.
Includes bibliographical references and index.
0875843328 (acidfree paper)
Consumers preferences.
Selling.
HF5438.25 / .S434 1993
Articles originally published in the Harvard business review. Companion volume to : Keeping customers.
Includes bibliographical references and index.
0875843328 (acidfree paper)
Consumers preferences.
Selling.
HF5438.25 / .S434 1993