| 000 | 00606nam a2200205 a 4500 | ||
|---|---|---|---|
| 005 | 20230110151946.0 | ||
| 008 | 160102s1987 ilua grb 001 0 eng d | ||
| 020 | _a0256033706 | ||
| 050 | 0 |
_aHF5415.135 _b.C72 1987 |
|
| 100 | 1 | _aCravens, David W. | |
| 245 | 1 | 0 |
_aStrategic marketting / _cDavid W. Cravens |
| 250 | _a2nd ed. | ||
| 260 |
_aHomewood, Ill. : _bIrwin, _c1987. |
||
| 300 |
_a679 p. : _bill. ; _c24 cm. |
||
| 490 | 0 | _aThe Irwin series in marketing | |
| 504 | _aIncludes bibliographies and index. | ||
| 650 | 0 |
_aMarketing _xDecision making. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 942 | _2lcc | ||
| 999 |
_c79664 _d79664 |
||