000			01663cam a22001814a 4500
005			20230110151037.0
008			131009s2012 caum b a001 0 eng
020			_a1118084625
050		4	_aHM742 _b.F58 2012
100	1		_aFlynn, Nancy, _d1956-
245	1	4	_aThe social media handbook : _bpolicies and best practices to effectively manage your organization's social media presence, posts, and potential risks / _cNancy Flynn.
260			_aSan Francisco : _bPfeiffer, _cc2012.
300			_axxviii, 356 p. ; _c24 cm.
504			_aIncludes bibliographical references (p. 337-346) and index.
505	0		_aWhy every organization needs a social media policy and compliance management program -- Social media and the law: what every organization needs to know about legal compliance -- Social networking creates legal evidence: how to manage records and e-discovery compliantly -- Regulatory compliance: government and industry watchdogs keep an eye on the social web -- Privacy, security, and social media: what every employee, and user, should know -- Blog risks and compliance rules -- Mobile devices drive social media risks -- Seven-step action plan for successful social media policy and compliance management -- Conduct a social media policy audit -- Writing effective social media policies -- Content rules are critical to compliance -- Enforce policy compliance with education -- Reputation management: responding to and recovering from a social networking nightmare -- Sample policies: social media, blogs, and related AUPs -- Glossary of social media, legal, regulatory, and technology terms.
650		0	_aSocial media _xEconomic aspects.
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999			_c67332 _d67332