000			01249nam a22002775 4500
005			20230110150610.0
008			130714s2012 paum a001 0 eng
010			_a2011-040583
020			_a0749464275
020			_a9780749464271
020			_a9780749464288
050	0	0	_aHF5415.1265 _b.R93 2012
100	1		_aRyan, Damian.
245	1	0	_aUnderstanding digital marketing : _bmarketing strategies for engaging the digital generation / _cDamian Ryan and Calvin Jones.
250			_a2nd ed.
260			_aPhiladelphia, PA : _bKogan Page, _cc2012.
300			_axv, 283 p. : _bill. ; _c23 cm.
500			_aIncludes index.
505	0		_aPreface -- Acknowledgments -- Going digital : the evolution of marketing -- Strategic thinking -- Your window to the digital world -- The search for success -- Website intelligence and return on investment -- E-mail marketing -- Social media and online consumer engagement -- Online pr and reputation management -- Affiliate marketing and strategic partnerships -- Your marketing in your prospect's pocket -- What's next?
650		0	_aInternet marketing.
650		0	_aMarketing _xManagement.
650		0	_aSocial media.
650		0	_aStrategic planning.
700	1		_aJones, Calvin.
942			_2lcc
999			_c63589 _d63589