000			01652cam a2200265 a 4500
005			20230110150455.0
008			130109s2010 inum b a001 0 eng
020			_a0470569646 (pbk. : alk. paper)
020			_a9780470569641 (pbk. : alk. paper)
050	0	0	_aHF5415.1265 _b.T74 2010
082	0	0	_a658.8/72 _222
100	1		_aTreadaway, Chris, _d1974-
245	1	0	_aFacebook marketing : _ban hour a day / _cChris Treadaway, Mari Smith.
260			_aIndianapolis : _bWiley Pub., _cc2010.
300			_axx, 291 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references and index.
505	0		_aInternet marketing 1985-2010 -- What is Facebook? -- Develop a Facebook strategy and measure success -- Month 1: create the plan and get started -- Month 2: establish corporate presence with pages and groups -- Month 3: create demand with Facebook ads -- Month 4: advanced tactics and campaign integration -- Customized experiences via Facebook applications -- The analytics of Facebook -- Organizational considerations.
520			_a"Packed with smart tactics and invaluable tips, this unique book shows you how to leverage everything Facebook has to offer, from events and applications to pay-per-click advertising, analytics, Facebook Connect, and much more. See how other companies are succeeding, find out what to do and what not to do, and produce a winning campaing with this hands-on guide" --Cover, p. 4.
630	0	0	_aFacebook (Electronic resource)
650		0	_aInternet marketing.
650		0	_aSocial networks _xComputer network resources.
700	1		_aSmith, Mari, _d1966-
710	2		_aFacebook (Firm)
942			_2lcc
999			_c62402 _d62402