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010 _a2006-298835
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020 _a9780743277501
035 _a(OCoLC)ocm70916732
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050 0 0 _aHF5415.32
_b.J64 2006
082 0 4 _a658.8342
_222
100 1 _aJohnson, Lisa,
_d1967-
245 1 0 _aMind your x's and y's :
_bsatisfying the 10 cravings of a new generation of consumers /
_cLisa Johnson ; with Cheri Hanson.
260 _aNew York :
_bFree Press,
_cc2006.
300 _aviii, 277 p. ;
_c24 cm.
504 _aIncludes bibliographic references (p. 251-259) and index.
650 0 _aGeneration X
_xAttitudes.
650 0 _aGeneration Y
_xAttitudes.
650 0 _aMarketing.
650 0 _aYoung adult consumers.
700 1 _aHanson, Cheri.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/fy0703/2006298835.html
856 4 2 _3Contributor biographical information
_uhttp://www.loc.gov/catdir/enhancements/fy0904/2006298835-b.html
856 4 2 _3Publisher description
_uhttp://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html
906 _a7
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