| 000 | 00850cam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20230110145637.0 | ||
| 008 | 100825s2010 maum b a001 0 eng | ||
| 010 | _a2009-007221 | ||
| 020 | _a0135045592 (casebound : alk. paper) | ||
| 020 | _a9780135045596 (casebound : alk. paper) | ||
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2010 |
| 050 | 0 | 0 |
_aTX911.3.M3 _bK68 2010 |
| 100 | 1 | _aKotler, Philip. | |
| 245 | 1 | 0 |
_aMarketing for hospitality and tourism / _cPhilip Kotler, John T. Bowen, James C. Makens. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bPrentice Hall, _cc2010. |
||
| 300 |
_axxiii, 683 p. : _bill. (chiefly col.) ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aHospitality industry _xMarketing. |
|
| 650 | 0 |
_aTourism _xMarketing. |
|
| 700 | 1 | _aBowen, John T. | |
| 700 | 1 | _aMakens, James C. | |
| 942 | _2lcc | ||
| 999 |
_c55545 _d55545 |
||