| 000 | 00864nam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20230110145358.0 | ||
| 008 | 090630s1991 nyua g 001 0 eng d | ||
| 020 | _a0029465516 (International Edition) | ||
| 020 | _a0675206472 (Hardcover Edition) | ||
| 050 | 0 |
_aHF5415 _b.H5436 1991 |
|
| 100 | 1 | _aHisrich, Robert D. | |
| 245 | 1 | 0 |
_aMarketing decisions for new and mature products / _cRobert D. Hisrich, Michael P. Peters. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMacmillan ; _aToronto : _bCollier Macmmillan Canada ; _aNew York : _bMaxwell Macmillan International Pub. Group, _cc1991. |
||
| 300 |
_axiv, 516 p. : _bill. ; _c25 cm. |
||
| 440 | 0 | _aMacmillan series in college marketing | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aProduct management. | |
| 700 | 1 | _aPeters, Michael P. | |
| 942 | _2lcc | ||
| 999 |
_c52490 _d52490 |
||