| 000 | 00636nam a2200181 a 4500 | ||
|---|---|---|---|
| 005 | 20230110145355.0 | ||
| 008 | 090629s1995 maua g 001 0 eng d | ||
| 020 | _a0875844448 | ||
| 050 | 0 |
_aHF5415.13 _b.C468 1995 |
|
| 100 | 1 |
_aCespedes, Frank V., _d1950- |
|
| 245 | 1 | 0 |
_aConcurrent marketing : _bintegrating product, sales, and service / _cFrank V. Cespedes. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc1995. |
||
| 300 |
_axxvii, 307 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 283-296) and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aSales management. | |
| 942 | _2lcc | ||
| 999 |
_c52417 _d52417 |
||