| 000 | 00894nam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20230110145307.0 | ||
| 008 | 090616s1994 nyua g 001 0 eng d | ||
| 020 | _a0023518316 | ||
| 050 | 0 |
_aHF5415.2 _b.H34 1994 |
|
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aEssentials of marketing research / _cDel I. Hawkins, Donald S. Tull. |
| 260 |
_aNew York : _bMacmillan Pub. Co. ; _aToronto : _bMaxwell Macmillan Canada ; _aNew York : _bMaxwell Macmillan International, _cc1994. |
||
| 300 |
_axiii, 558, I-18 p. : _bill. ; _c26 cm. |
||
| 500 | _aPortions of this book are taken from : Marketing research / Donald S. Tull, Del I. Hawkins. 6th ed. c1993. | ||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xCase studies. |
|
| 700 | 1 |
_aTull, Donald S. _tMarketing research. |
|
| 740 | 0 | 2 | _aMarketing research. |
| 942 | _2lcc | ||
| 999 |
_c51274 _d51274 |
||