| 000 | 00884nam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20230110145302.0 | ||
| 008 | 090616s1993 maua g 001 0 eng d | ||
| 020 | _a0875843328 (acidfree paper) | ||
| 050 | 0 |
_aHF5438.25 _b.S434 1993 |
|
| 245 | 0 | 0 |
_aSeeking customers / _cedited, with an introduction by Benson P. Shapiro and John J. Sviokla. |
| 260 |
_aBoston, MA : _bHarvard Business School Pub., _cc1993. |
||
| 300 |
_axviii, 343 p. : _bill ; _c25 cm. |
||
| 440 | 2 | _aA Harvard business review book series | |
| 500 | _aArticles originally published in the Harvard business review. | ||
| 500 | _aCompanion volume to : Keeping customers. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aConsumers preferences. | |
| 650 | 0 | _aSelling. | |
| 700 | 1 | _aShapiro, Benson P. | |
| 700 | 1 | _aSviokla, J.J. | |
| 730 | 0 | _aHarvard business review. | |
| 942 | _2lcc | ||
| 999 |
_c51163 _d51163 |
||