000 00884nam a2200241 a 4500
005 20230110145302.0
008 090616s1993 maua g 001 0 eng d
020 _a0875843328 (acidfree paper)
050 0 _aHF5438.25
_b.S434 1993
245 0 0 _aSeeking customers /
_cedited, with an introduction by Benson P. Shapiro and John J. Sviokla.
260 _aBoston, MA :
_bHarvard Business School Pub.,
_cc1993.
300 _axviii, 343 p. :
_bill ;
_c25 cm.
440 2 _aA Harvard business review book series
500 _aArticles originally published in the Harvard business review.
500 _aCompanion volume to : Keeping customers.
504 _aIncludes bibliographical references and index.
650 0 _aConsumers preferences.
650 0 _aSelling.
700 1 _aShapiro, Benson P.
700 1 _aSviokla, J.J.
730 0 _aHarvard business review.
942 _2lcc
999 _c51163
_d51163