000 00625nam a2200193 a 4500
005 20230110145240.0
008 090609s1991 ilua g 001 0 eng d
020 _a0256082073
050 4 _aHF5415.153
_b.C72 1991
100 1 _aCrawford, C. Merle
_q(Charles Merle),
_d1924-
245 1 0 _aNew products management /
_cC. Merle Crawford.
250 _a3rd ed.
260 _aHomewood, IL :
_bIrwin,
_cc1991.
300 _axxi, 564 p. :
_bill. ;
_c24 cm.
440 0 4 _aThe Irwin series in marketing
504 _aIncludes bibliographical references (p. 552-554) and index.
650 0 _aNew products
_xManagement.
942 _2lcc
999 _c50665
_d50665