| 000 | 01361cam a22003614a 4500 | ||
|---|---|---|---|
| 005 | 20230110144736.0 | ||
| 008 | 071016s2007 maua b 001 0 eng | ||
| 010 | _a2006-043829 | ||
| 020 | _a0071105897 | ||
| 020 | _a0073101265 (alk. paper) | ||
| 020 | _a9780073101262 | ||
| 035 | _a(OCoLC)ocm64689024 | ||
| 035 | _a14285210 | ||
| 040 |
_aDLC _cDLC _dC#P _dBAKER _dNLGGC _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2007 |
| 082 | 0 | 0 |
_a659.1 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _a7th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill Irwin, _cc2007. |
||
| 300 |
_axxvi, 820 p. : _bcol. ill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references (p. 763-789) and indexes. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 700 | 1 | _aBelch, Michael A. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
||
| 942 | _2lcc | ||
| 999 |
_c45412 _d45412 |
||