| 000 | 00840cam a2200241 a 4500 | ||
|---|---|---|---|
| 005 | 20230110144735.0 | ||
| 008 | 071015s2006 enkm b a001 0 eng | ||
| 010 | _a98-030331 | ||
| 020 | _a04700891166 (pbk. : alk. paper) | ||
| 050 | 0 | 0 |
_aHD9980.5 _b.K375 2006 |
| 082 | 0 | 0 |
_a658.8 _221 |
| 100 | 1 | _aKasper, Hans. | |
| 245 | 1 | 0 |
_aServices marketing management : _ba strategic perspective / _cby Hans Kasper, Piet van Helsdingen, Mark Gabbott. |
| 260 |
_aChichester ; _aNew York : _bJohn Wiley, _cc2006. |
||
| 300 |
_axvii, 554 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 511-542) and index. | ||
| 650 | 0 |
_aCustomer services _xMarketing _xManagement. |
|
| 650 | 0 |
_aService industries _xMarketing _xManagement. |
|
| 700 | 1 | _aGabbott, Mark. | |
| 700 | 1 | _aHelsdingen, Piet van. | |
| 942 | _2lcc | ||
| 999 |
_c45374 _d45374 |
||