| 000 | 00865cam a22002534a 4500 | ||
|---|---|---|---|
| 005 | 20230110144733.0 | ||
| 008 | 071004s2005 xxkmb b a001 0 eng | ||
| 020 | _a0273695304 (pbk.) | ||
| 050 | 0 | 0 |
_aHF5415.2 _b.M2 2005 |
| 082 | 0 | 0 |
_a658.8/3 _222 |
| 100 | 1 | _aMalhotra, Naresh K. | |
| 245 | 1 | 0 |
_aMarketing research : _ban applied approach / _cNaresh K. Malhotra, David F. Birks. |
| 250 | _aRev. 2nd European ed. | ||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2005. |
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| 300 |
_axxiii, 753 p : _bill., map ; _c27 cm.; _c29 cm. + _e1 CD-ROM (4 3/4 in.) |
||
| 500 | _aFormerly CIP. 5 Uk | ||
| 500 | _aFormerly CIP. 5 Uk | ||
| 500 | _aPrevious ed.: 2000. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aMarketing research. | |
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 700 | 1 | _aBirks, David F. | |
| 942 | _2lcc | ||
| 999 |
_c45312 _d45312 |
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