000			01767cam a2200313 a 4500
005			20230110144733.0
008			071004s2005 njum b a001 0 eng
010			_a2004-020375
020			_a0471476110 (cloth)
035			_a(OCoLC)56387249
040			_aDLC _cDLC
042			_apcc
050	0	0	_aHD60 _b.K67 2005
082	0	0	_a658.4/08 _222
100	1		_aKotler, Philip.
245	1	0	_aCorporate social responsibility : _bdoing the most good for your company and your cause / _cPhilip Kotler and Nancy Lee.
260			_aHoboken, N.J. : _bWiley, _cc2005.
300			_ax, 307 p. : _bill. ; _c24 cm.
500			_aPublished simultaneously in Canada.
504			_aIncludes bibliographical references (p. 277-295) and index.
505	0		_aThe case for doing at least some good -- Corporate social initiatives : six options for doing good -- Corporate cause promotions : increasing awareness and concern for social causes -- Cause-related marketing : making contributions to causes based on product sales -- Corporate social marketing : supporting behavior change campaigns -- Corporate philanthropy : making a direct contribution to a cause -- Community volunteering : employees donating their time and talents -- Socially responsible business practices : discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives : ten recommendations.
650		0	_aCorporate image.
650		0	_aCorporations _xCharitable contributions.
650		0	_aSocial marketing.
650		0	_aSocial responsibility of business.
700	1		_aLee, Nancy, _d1932-
942			_2lcc
999			_c45288 _d45288