| 000 | 01554cam a2200385 a 4500 | ||
|---|---|---|---|
| 005 | 20230110144731.0 | ||
| 008 | 071001s2007 njua b 001 0 eng | ||
| 010 | _a2006-024219 | ||
| 020 | _a0131875523 (alk. paper) | ||
| 020 | _a9780131875524 (alk. paper) | ||
| 035 | _a(OCoLC)70698948 | ||
| 035 | _a(OCoLC)ocm70698948 | ||
| 035 | _a14464732 | ||
| 040 |
_aDLC _cDLC _dYDX _dBAKER _dNLGGC _dSITPL _dYDXCP _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.L5883 2007 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 084 |
_a85.40 _2bcl |
||
| 100 | 1 | _aLovelock, Christopher H. | |
| 245 | 1 | 0 |
_aServices marketing : _bpeople, technology, strategy / _cChristopher Lovelock, Jochen Wirtz. |
| 250 | _a6th ed. | ||
| 260 |
_aUpper Saddle River, N.J. : _bPearson/Prentice Hall, _cc2007. |
||
| 300 |
_axx, 648 p. : _bill. ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aCustomer services _xMarketing. |
|
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 |
_aProfessions _xMarketing. |
|
| 650 | 0 |
_aService industries _xMarketing. |
|
| 700 | 1 | _aWirtz, Jochen. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0618/2006024219.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 | _2lcc | ||
| 999 |
_c45236 _d45236 |
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