000 01103cam a22003254a 4500
005 20230110144128.0
008 060607s2006 ohua b 001 0 eng
010 _a2004-113640
020 _a0324323808
035 _a13722435
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415
_b.L2624 2006
082 0 0 _a658.8
_222
100 1 _aLamb, Charles W.
245 1 0 _aMarketing /
_cCharles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.
250 _a8th ed., instructor's ed.
260 _aMason, Ohio :
_bThomson/South-Western,
_cc2006.
300 _axlviii, 736 p. :
_bcol. ill. ;
_c29 cm.
504 _aIncludes bibliographical references (p. 702-717) and index.
650 0 _aMarketing.
650 0 _aMarketing
_xManagement.
700 1 _aHair, Joseph F.
700 1 _aMcDaniel, Carl D.
906 _a7
_bcbc
_corigcop
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
999 _c40319
_d40319