| 000 | 00909cam a22002774a 4500 | ||
|---|---|---|---|
| 005 | 20230110144100.0 | ||
| 008 | 060510s2004 maum b a001 0 eng | ||
| 010 | _a2003-051185 | ||
| 020 | _a007121478X (international ed. : alk. paper) | ||
| 020 | _a0072547030 (alk. paper) | ||
| 035 | _a(OCoLC)52070809 | ||
| 040 |
_aDLC _cDLC _dOCLCQ _dBAKER |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5415 _b.K452 2004 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aMarketing : _bthe core / _cRoger A. Kerin, Steven W. Hartley, William Rudelius. |
| 260 |
_aBoston, Mass. : _bMcGraw-Hill/Irwin, _cc2004. |
||
| 300 |
_a1 v. (various pagings) : _bcol. ill. ; _c28 cm. |
||
| 440 | 0 | _aMcGraw-Hill/Irwin series in marketing. | |
| 504 | _aIncludes bibliographical references (CN1-CN14) and index. | ||
| 650 | 0 | _aMarketing. | |
| 700 | 1 | _aHartley, Steven William. | |
| 700 | 1 | _aRudelius, William. | |
| 942 | _2lcc | ||
| 999 |
_c40025 _d40025 |
||